From Ancestors to Assets: Unearthing Connections Through Genealogy and Prospect Research
Genealogy is more than a personal pastime—it’s a strategic asset in the prospect researcher’s toolkit. In this session, we’ll explore how tracing family history can reveal critical relational insights, uncover hidden philanthropic patterns, and strengthen the overall quality of donor intelligence. Attendees will gain clarity on who can and should undertake genealogical research, when it is most appropriate and impactful, and why it matters within the broader context of advancement strategy. We’ll examine the natural intersections between genealogy and prospect research, including how each discipline informs and enhances the other. The session will also cover the specific types of data to pursue—such as legacy affiliations, intergenerational giving, and family networks—and introduce tools and resources that support the discovery and mapping of family trees. Whether you’re new to genealogy or looking to refine your approach, this session will equip you with practical insights to turn ancestry into actionable advancement outcomes.
Date: Tuesday, July 22
Time: 12 - 1pm PST
Presented by Rachel Hammond, Moody Bible Institute of Chicago
Rachel Hammond is the donor research coordinator for the Moody Bible Institute of Chicago. Starting her career in advancement services at her alma mater, Grace College and Theological Seminary, Hammond learned the importance of donor cultivation, retention, and engagement as a student caller, call center manager, and advancement intern. Hammond also has a passion for serving the APRA community! She is the secretary and Communications Chair for the APRA Indiana Board of Directors and the chair of Apra International's Education and Professional Development (EPD) committee. She loves giving back to the APRA community as they have poured into her for the past three and a half years!
After registration you will receive a Zoom link. We strive to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. To request an accommodation or for inquiries about accessibility or any other questions, please contact apranw.programming@gmail.com.
