Serving fundraising professionals in Alaska, British Columbia, Idaho, Montana, Oregon, and Washington

2017 APRA-NW Conference

  • 21 Apr 2017
  • 8:30 AM - 4:30 PM
  • Martin Woldson Theater at The Fox, Spokane, WA
  • 156


Registration is closed

 Relationship Management Skills for Data-Driven Fundraising

April 21, 2017

8:30 AM-4:30 PM

Martin Woldson Theater at The Fox

1001 W Sprague Avenue

Spokane, WA 99201

Join your colleagues from across the northwest to build relationship management skills for data-driven fundraising so that your shop can complete more impactful analyses.  Additional topics to be discussed include analytics program development, building affinity scores, gift officer perspectives, pipeline development, and data-informed portfolio management.  Please join us for an exciting day of discussion, networking, and sharing best practices!   

Conference Presentations

Building the Plane and Herding Cats--Keynote Presentation by Emily Walsh

Using R and RFacebook--Presentation by Andrew Iverson

Speak Up!--Advocacy Presentation by Jessica Balsam

Elevator Speech Worksheet--Used in Advocacy Presentation by Jessica Balsam


Keynote Details

Building the Plane and Herding Cats: Developing Influence Through Relationship Management Skills

Emily Walsh, Associate Vice President, Development Research & Resources, University of Arizona Foundation 

Emily is the current Associate Vice President of Development Research & Resources at the University of Arizona Foundation. In her role, she oversees three programs: Prospect Development, Applications Training & Information Engagement, and Development Records Quality & Services. During her 10+ years in the industry, she has been a frequent speaker at APRA, CASE, and AASP conferences, in addition to serving as an instructor for the Fundraising Operations Certificate at Rice University’s Susanne M. Glasscock School of Continuing Studies. During the 2016/2017 academic year, she received a highly-competitive fellowship to attend the University of Arizona’s Academic Leadership Institute, which recognizes and cultivates emerging university leaders.

During her keynote, she’ll share insights into how she (finally!) learned to develop solid relationship management skills, which laid the foundation for increasing influence and gaining buy-in for her growing program at the U of A, which had previously been dramatically (comically?) under-resourced. Through her focus on relationship building as a tool to build influence, she was able to nurture and help drive a significant organizational culture change towards valuing data-driven approaches to fundraising, which has elevated the position of her team within the University’s Development Program.


Conference Happy Hour

Immediately following the conference, APRA-NW will treat conference attendees to appetizers at the Peacock Room Lounge located in The Historic Davenport Hotel.


Call for Volunteers

If you are interested in assisting with roundtable discussions or conference presentations, please email Krista Berg at




If flying, the Spokane International Airport (GEG) is 6.8 miles from the Martin Woldson Theater at The Fox.

If driving, here are some links to get to the Martin Woldson Theater at The Fox from several cities in the northwest:







APRA-NW has a conference hotel block of 20 rooms for April 20, 2017 at The Historic Davenport Hotel at 10 S Post Street, Spokane, WA 99201 (0.2 miles from the Martin Woldson Theater at The Fox) for $169.00.  To get this rate, call (509)455-8888 and ask for a room under the APRA-NW block on April 20, 2017.  Rooms in the block must be reserved by March 24, 2017.  If there are no rooms available in the APRA-NW block, then we suggest reserving a room in downtown Spokane to reduce travel time to the Martin Woldson Theater at The Fox the morning of the conference.

Hotel Parking

Self-parking is available on the corner of Post and 1st Street in downtown Spokane for $5 for hours 1-4 and $1.00 for each additional hour, $17.00 for overnight parking until 6:00 PM on April 21.  Valet parking is available at the main entrance of The Historical Davenport Hotel at 10 S Post Street for $22.00 overnight until 6:00 PM on April 21.  Rates are subject to change.


Downtown Spokane Parking provides locations and costs of several parking options throughout downtown Spokane.

There are 10-hour meteres available on Sprague and 1st near the KHQ station.

The Parking West garage on Madison and Sprague that can be available for $5.00 per day.  But, please email by April 18th if you would like to reserve a spot in there.  Otherwise, it is not open to the public and you will not be able to park in that garage.


Spokane Symphony Tickets

Conference attendees can get discounted tickets for the Spokane Symphony performances on April 22 and April 23.

You can order tickets on the Tickets West website directly or to avoid paying fees, call the box office directly at (509)624-1200.  The discount code is APRA.

Conference attendees are also able to watch the open rehearsal of the Symphony on April 21 from 7:00-9:30 PM, with the option to leave at 8:00. If you are interested in attending the rehearsal instead, please email Kimberly Babb and she will respond with more information.


Additional conference details will be posted as they become available.

For general conference information, please contact Annette Puttkammer via email at or phone at (406)243-4960.

If you are not yet a member of APRA-NW, it is not too late to sign up here.



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